This is what my logo design process looks like

Hello, beautiful visitor! I’m delighted that you’re here and that you’re considering hiring me as your next logo designer. I would like to introduce you to the way I work and what to expect when hiring me. We can be great together!

Drahomír Mach, logo

Understanding my logo design process

Six steps towards your new logo

Creating the right logo for your company is a process and I would like to tell you a few words about it in order to understand each other well. The whole process can be divided into six phases.
Logo design process, Drahomír Mach

1. Definition

In order to provide you with a great logo that perfectly represents your company and serves the right purpose, I need to know as much as possible about your company. I will create a brief based on your answers and before we move forward we need to agree mutually on it, because it will be the foundation for the next step.

I have prepared a short questionnaire with 24 questions to make our start even smoother. Feel free to take a look at the questions.


2. Research & discovery

This phase is one of the most exciting and actually my favourite where I am going to analyse all the information provided. My goal is to get to know your company like the back of my hand. I need to understand your goals, your customers, your history, everything. It will give me the opportunity to generate the right ideas in the next step.

3. Creation

Or is this my favourite part? I guess I love the whole process. Anyway, I always begin with a sheet of paper and write down key words and associations. And then I start sketching the ideas. Once the ideas have been explored on the paper I move to my computer and start to digitalise the ideas. I use a software that is called Adobe Illustrator. You can take a look how the whole process looks like (behind the scene).

4. Testing and revision

There are lots of iterations during the whole process and I always refer back to the brief to make sure that I am heading towards the right direction. Every design needs time to mature and my eyes need some break to be ready to come in a day or two to check the design again and refine it.

5. Presentation

Once the design is ready to be presented, I will create a document (pdf) with all the logo designs and images in real life examples. I will add notes explaining the designs and decisions made as well. The final choice is up to you and changes will be made where needed.

6. Delivery

Once the design is ready and we are both happy and satisfied with the result, I will send you all the logo files for web and print use. I will add a short guide that will help you use your logo. And of course if you need any further assistance with your logo files I am here to support you.

Drahomír Mach, logo

Does that sound interesting to you?

Do you have any questions or do you want to start your new logo project right away with me? Feel free to contact me.